The homepage and style photos of women in habesha kemis (white dresses with green, red, blue and maroon tilf, including matching couple outfits) are ZuriaFit style images. On maker pages they're marked as style examples until each maker posts photos of their own dresses.
Maker photos are posted by the makers themselves and checked by ZuriaFit before they appear. Maker cards also use ZuriaFit's tilet pattern artwork.